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links for 2008-06-11

By Dominic Campbell • Jun 12th, 2008 • Category: Useful links

Brand Tagging as a way of assessing consumers’ perceptions of brands | dub

Participants are asked to put one word descriptions against brand logos. Micro-consultation. I like! (Stephen Cribbett)

(tags: branding marketing consultation)
The Proof of the Pudding is in the Eating—but What was the Pudding in the First Place?

“A Proven Unconferencing Approach in Search of Its Theoretical Foundations” by Patricia Wolf & Peter Troxler (via Ed Mitchell)

(tags: unconference events facilitation changemanagement)
Drew B’s take on tech PR: Monitoring your brand online with some easy to use pipes

Buzz monitoring using Yahoo! Pipes (seeing big public sector potential in this one)

(tags: pipes yahoo statistics buzz businessintelligence)

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